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Borat
Serf
Joined: 23 Jan 2007
Posts: 19
Location: UK
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 Posted: Tue Jan 23, 2007 7:03 pm Post subject: Nokia Gets Thinner with Release of N76 Phone |
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The N76 range of phones are said to be Nokia?s answer to its rival Motorola?s RAZR series.
The new, slim multimedia handset was unveiled by the company at the Consumer Electronics Show (CES (News - Alert)) in Las Vegas. Even though Nokia makes two out of the three models sold every year, its market share had decreased because of the lack of slim phones by Nokia. With the introduction of N76 phones, Nokia seeks to plug this deficiency in its offerings. N76 is 13.7 millimeters while its rival Motorola?s (News - Alert) RAZR is 14 mm thick. Also, in terms of features, Nokia N76 is said to be way ahead of any of its competitors.
Nokia will not stop here. In a bid to recover the lost market share, Nokia will launch another slim phone, ?Barracuda? later this year.
It can be recalled that Nokia had faced a similar problem in 2004 when it lost ground to its rivals who offered new age folding phones. Nokia was slow to respond then, but it seems it has learned its lesson this time around. Nokia had also made attempts to recapture the market for thin mobile phones by introducing the N series in 2005.
The smart phone lovers, too, have something to cheer about. Nokia is introducing N800, an advanced version of N770. The new version operates on Linux operating system and boasts of a faster, finger QWERTY keyboard armed with an inbuilt web camera. Nokia is also working with Skype (News - Alert) to provide Skype based calls in N800 by the end of year 2007.
With more than 850 million people using Nokia phones, it has the largest customer base in the history of mobile phone market. It sold 40 million multimedia phones in 2006 while the total market for these phones was estimated to be near 90 million. In addition to this, Nokia sold 70 million music phones in 2006. The company has ambitious plans for 2007 and aims to sell 80 million phones this year.
Nokia has been a leading mobile phone maker in the world, which started its business with papers and rubber in 1865. Around 1968, Nokia reinvented its business focus and concentrated on mobile telecommunications. As the mobile usage grew all over the world at a rapid pace, Nokia found itself at the helm of affairs by becoming the leading mobile manufacturing company in the world.
Today, Nokia enjoys an enviable market share all over the world, as two out of every three models sold are made by Nokia.
Don't forget to check out TMCnet?s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. |
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Nokia Mobile Phones
