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james
Serf
Joined: 24 Aug 2006
Posts: 29
Location: Florida, USA
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 Posted: Sat Aug 26, 2006 8:05 pm Post subject: BenQ-Siemens: New global mobile handset brand unveiled |
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Berlin, Jan 17, 2006 | BenQ Mobile, the new business group of BenQ Corporation, today unveiled its new consumer brand BenQ-Siemens to a global audience and set out a 2006 strategy for asserting its position in the mobile handset industry. Forged from a dynamic and complementary partnership between the former Siemens handset business and the Asian consumer electronics group BenQ, the new company will focus on expanding its product portfolio in the 3G arena and using the multimedia strengths of BenQ to create a clearly differentiated product proposition. With an objective to achieve a financially stable business by the end of 2006, BenQ Mobile has adopted two key principles to drive its business forward, focus and simplicity: focus on consumers & market proximity and simplicity across all operating structures to maximize efficiency.
Commencing operation on October 1, 2005 and headquartered in Munich, the BenQ-Siemens collaboration combines the best of German engineering quality and experience of the telecommunication sector gained over 150 years, with the lifestyle design expertise and speed to market of relative newcomer BenQ. The partnership benefits from the companies' respective expertise in R&D, design, customer reach and manufacturing and, most importantly, unites the cultural strengths of each company, under a 'winning culture' philosophy. Together BenQ Mobile is a unique and competitive manufacturer that will innovate and lead the speeding development of mobile technology and digital convergence, taking advantage of an increasingly Asia-centered mobile devices business.
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BenQ- Siemens Mobile Phones
